For this photo / video shoot with Yoga Anytime, we featured Sarah, a top Yoga Instructor, with the goal of capturing the nostalgia we all feel when we first started practicing yoga. The props, styling, and edits were carefully constructed to make us feel the essence of the 1950s, while keeping things fresh and modern.
“I feel most at home when I am on an adventure”
”The Very Real Legitimate Importance of Fun”
”The Purpose of Each Day”
We captured photos for use online — show art and social media — and video for accompanying social media marketing, including vertical video for Instagram stories.
As part of Beachbody On Demand's goal to bring a world class health and fitness experience to every household in America, we wrote and produced this 1:30 spot to help tell the story of convenience, accessibility, and most importantly - family.
DP & Color: CLH Productions
Gaffer: Joseph Tan
Client: Beachbody On Demand
As part of Bachelorette star's Instagram takeover of @Dermalogica's handle, CNW was part of the team to help develop a social media strategy and capture content.
The shoot consisted of one shoot day in one of Dermalogica's partner's salons, with JoJo testing out the product. On the day of the takeover, she had a library of high quality, professional images to share on her personal Instagram and encourage her followers to come over to Dermalogica's page. Dermalogica was in a period where their main focus was growing their fan/follower count and they added nearly 13,000 new fans with this "stunt" - a 16% increase in 1 day!
Openfit is the go-to for all things fitness, nutrition, and wellness. Live a healthy, vibrant life every day – your way with Openfit.
For this shoot, CNW was tasked with producing a two-day photo-shoot complete with 12 models, two locations, two wardrobe stylists, two art directors, 1 creative director, and two photographers. Openfit was launching a new fitness platform and needed imagery for their website and social media.
The direction was for the models to have fun, very rarely make eye contact with the camera, and be fit. The color strategy is to use analogous primary colors with simple backgrounds.
Amanda Meixner / Photography - Video
Fitness and Meal Prep Expert- Social Media Influencer @meowmeix
In collaboration with Amanda Meixner (@Meowmeix). Amanda is a health and fitness influencer with the goal of sharing high quality, informative content that has actionable value with her 250,000+ followers. She designed the workout and CNW scouted the locations, directed, produced, shot and edited.
As part of an IG story to help drive awareness of the new workout program LIIFT4, we filmed a series of Instagram story spots that featured moves from the program and a CTA to join Joel's Exclusive workout group.
Filmed with Canon 1DX and Canon 5D Mark IV.
30 fps / 60 fps
Edited with Premiere Pro CC 2017
Cast and Set Photos for Transform-20 Workout Program from Shaun T.
In conjunction with the TODAY show and 80-Day Obsession, CNW produced a photo shoot of the Top 10 Exercises from the 80-Day Obession Program” to help promote the program.
For the full story: 80-Day Obsession workout: 10 exercises from the program
Daily Superfoliant- Product Launch- Photography
Dermalogica & Audrina Patridge @dermalogica @audrinapatridge
Dermalogica asked us to help them kick off the launch of their Stress Positive Eye Lift by bringing together 8 influential YouTube influencers and Karena & Katrina from Tone It Up for a day of self awareness, self reflection and a damn good booty workout.
@dermalogica @toneitup @meganbatoon @christendominique @kristenxleanne @tiffany.louise
Our shoot for Dermalogica's NIghtly Lip Treatment involved an in-house strategic planning session and full shoot day to capture assets for their social media/web presence.
The Nightly Lip Treatment is designed to help their customers look and feel young. We shot a series of 3 videos, captured GIFs, and stills and turned it around in less than 2 weeks.
Amber Caudle is a popular chef in Southern California's "South Bay foodie scene". Amber is the owner and operator of The Source Cafe and was looking for professional photography to help elevate her personal brand and pitch a cookbook to a publishing company.
CNW provided creative services for fitness personality Autumn Calabrese, including:
Original photography for her website and social media platforms, social media content creation and curation, original video assets including a multi-part Q&A series called #AskAutumnC.
From May 2015 to December 2016, Autumn's website and social media channels saw well over a 150% increase in visitors, fans, followers, and community growth.
In-studio style corporate / team headshots.
Coach Summit is a yearly event where 20-30K Beachbody Coaches take over cities like Nashville, New Orleans, Las Vegas, and Indianapolis. CNW has been on the ground providing original photography and real-time social media coverage (Instagram Stories/FB Live/Snapchat).
A collection of food styling and food photography by Hailee Repko of CNW.
Recurring photography client:
Images shot for Instagram, Facebook, and other digital marketing efforts. Product shots, interiors, GIFS, custom Instagram stories.
About Two Guns:
Two Guns Espresso was founded by two Kiwis who wanted to bring New Zealand's coffee culture to the South Bay of Los Angeles.
Beachbar is a the flagship nutrition bar for Beachbody and CNW provided them with launch images for their roll out in early 2018. Tasks included in-house meetings with brand leaders, social media managers, and designers. We also handled pre-production and provided original creative ideas based on market research and emerging trends in the "health bar" space.
The Beachbody On Demand Ultimate Guide to Weight Loss is a six chapter online guide that takes users through the basics to getting started on a weight loss journey. CNW provided the original photography and design consultation.
We worked with Mediterraneo to curate social media content, style photos and capture images for the company’s website and social platforms. Their goal was to highlight their unique culinary aesthetic, beverage program and restaurant location (the Hermosa Beach Pier).
We partnered with our friends at The Creative Pack to provide Rockenwagner Bakery in Los Angeles with new photos for their website redesign and social media. Our first shoot was on location at Rockenwagner and now we host and plan quarterly shoots to keep them updated with great imagery.
Röckenwagner’s unique blend of tradition and bold innovation has delighted Angelinos for more than a decade. Whether seeking a sit-down meal or coffee and a pastry to go, Westsiders feel equally at home at our restaurants and bakeries.
Worked closely with Chefs Amber and Taji to style and photograph the images for their "Whole & Healthy" cookbook.
CNW has produced numerous campaigns for Shakeology, including a "Getting Started with Shakeology" series, designed to help new customers get acquainted with the Shake quickly and easily.
Our goal was to inspire people to get started on their fitness journey, coinciding with the New Year. We specifically wanted to focus on the notion that there is no right time, right place or right situation to start something new. The most important thing is simply to start.
We accomplished the goal by provide them with the tangible tools necessary to start immediately and be successful. As part of the overall campaign, we created a “Start Here” Hub (https://www.beachbodyondemand.com/blog/start-here), which provided our fans a quick and easy way to get answers to their most common questions:
“Where do I start?”
“When will I see results?
“How do I get motivated to work out?”
“How do I stick with it?"
Key Considerations: We based the campaign around an emotional hero video, which linked through to the hub mentioned above. The hero video touched on struggles that our users have shared with us over the years. Many of the reasons people don’t see success with fitness or weight-loss programs are simple, but deeply rooted in the following:
They don’t believe they can do it. They don’t know where to start.
These simple blockers that prohibit people from making healthier changes in their lives were part of the voiceover narrated by different female voices allowing the viewers to imagine themselves as our hero female. From the video, Ultimately, the push was tied to a new product launch - the Beachbody On Demand All-Access Pass. For the first time, we were offering yearly access to all of our workout/nutrition programs and all new content released in 2017 for a one time price of $99. Getting people into the psychology of starting something new in 2017 aligned perfectly with the new offer. Beachbody On Demand is the perfect jumping off point so the sell felt natural and organic to our social campaign.
We also cross promoted the campaign, concept and hero videos by having our Super Trainers go live on Facebook to “get personal” by sharing their own struggles, victories and tips for getting started on a new fitness journey.
Success Metrics: Combined with cross promotional efforts, the campaign as a whole generated:
1,161,408 total video views (hero video + Facebook Live videos)
6,506,298 total impressions (on Facebook)
2,546,205 total engagements (cross channel: FB, IG + TW)
31,664,502 total reach (cross channel: FB, IG + TW)
2,578 initial orders
In addition to the "Start Here" campaign, we've provided Beachbody On Demand with original photography and design for the website, content hubs, and social media.
Shakeology wanted a fun and clever way to participate in the madness and we suggested pitting the Shakeology flavors head to head in a 4-week competition and letting Shakeology's community pick the ultimate winner. Internally, the Shakeology team used the information to craft Vegan versions of the community's favorite flavors, which was combined with the launch of Vegan Vanilla and Vegan Cafe Latte.
The results were immediate and obvious. All of the "Bracketology" posts were the brand's highest performing posts in terms of engagement and click-throughs - the metrics that were most important for this particular brand-awareness campaign.
CNW provided the concept, consultation, creative direction, and original photography.
We worked with VDOG, a leading provider of plant-based dog food, to capture assets for their website and social media.
• Professional photography
• Location scouting and management
• On-site producing
• Post Production + delivery
V-dog is a family business based in San Francisco. A vegan dog, like a vegan human, leaves a much smaller environmental paw print. That’s why V-dog makes premium food that’s plant-based and doesn’t do bad things to our planet. V-dog is passionate about making a difference through our 100% animal-free products. When your pup adopts a plant-based diet, they’re taking a stance against animal cruelty.
Forks Over Knives empowers people to live healthier lives by changing the way the world understands nutrition.
We’ve worked with Forks Over Knives on original photography concepts for their app, social media, and website.
We also created direct response videos for Facebook and Instagram designed to drive them from the platform o the Forks Over Knives Cooking Course landing page.