Full stack digital creatives
As part of Bachelorette star's Instagram takeover of @Dermalogica's handle, CNW was part of the team to help develop a social media strategy and capture content.
The shoot consisted of one shoot day in one of Dermalogica's partner's salons, with JoJo testing out the product. On the day of the takeover, she had a library of high quality, professional images to share on her personal Instagram and encourage her followers to come over to Dermalogica's page. Dermalogica was in a period where their main focus was growing their fan/follower count and they added nearly 13,000 new fans with this "stunt" - a 16% increase in 1 day!