Openfit

Openfit is the go-to for all things fitness, nutrition, and wellness. Live a healthy, vibrant life every day – your way with Openfit.

For this shoot, CNW was tasked with producing a two-day photo-shoot complete with 12 models, two locations, two wardrobe stylists, two art directors, 1 creative director, and two photographers. Openfit was launching a new fitness platform and needed imagery for their website and social media.

The direction was for the models to have fun, very rarely make eye contact with the camera, and be fit. The color strategy is to use analogous primary colors with simple backgrounds.