For this photo / video shoot with Yoga Anytime, we featured Sarah, a top Yoga Instructor, with the goal of capturing the nostalgia we all feel when we first started practicing yoga. The props, styling, and edits were carefully constructed to make us feel the essence of the 1950s, while keeping things fresh and modern.
Primary Themes:
“I feel most at home when I am on an adventure”
”The Very Real Legitimate Importance of Fun”
”The Purpose of Each Day”
We captured photos for use online — show art and social media — and video for accompanying social media marketing, including vertical video for Instagram stories.